Man in Digitized Urban Socio-Cultural Space




urban anthropology, personality, identity, urban identity, urban everyday life, cultural practices, urban socio-cultural space


Purpose. This article seeks to analyze the transformation of culture and social relations in cities amidst the digital transformations of space and everyday practices. Theoretical basis. The research is anchored in the theoretical foundations provided by Manuel Castells and Marshall McLuhan, both of whom delve deeply into the intricacies of the information society and the interactions between humans and technologies. Our analysis also relies on contributions from urbanists and experts in the "Smart Cities" domain, augmenting our study with practical facets of how digital innovations influence the urban milieu. We endeavor to understand how the interplay between humans and technologies within urban environments reconfigures one’s self-perception, their place in the world, and their interactions with their surroundings. Originality. The study evaluates the impact of digital transformations on urban settings, drawing from the theoretical notions of Manuel Castells and Marshall McLuhan, modern urbanistic principles, and empirical analysis of the urban environment. We emphasize that digitalization reconfigures concepts of time, space, and interpersonal interactions in cities, culminating in the emergence of a distinct social identity that manifests within a globalized and digitized urban existence. We illustrate the effects of digital innovations on social and cultural practices, and underscore the significance of striking a balance between individual freedom and technological control in urban landscapes. Conclusions. Our findings indicate that digital transformation, which bridges the tangible and the virtual, reshapes the identities and daily experiences of urban inhabitants. They engage in an existential struggle to preserve their sociocultural essence. In a networked society where the local and global intermingle, novel social practices arise that obscure boundaries between the individual and collective, and between the tangible and virtual. The urban milieu becomes a crucible for experiments in the social, economic, and cultural realms, with technologies introducing both conveniences and challenges. Digital transformation modifies societal interactions and has profound implications for the sociocultural fabric.


Castells, M. (2007). The Internet Galaxy. Reflections on the Internet, Business and Society (E. H. Hanysh & A. B. Volkova, Trans.). Kyiv: Vakler. (in Ukrainian)

Castells, M. (2010). The Rise of the Network Society (2nd ed.). Wiley-Blackwell. Retrieved from (in English)

Chaparro-Domínguez, M.-А., & Repiso, R. (2020). Diffusion and impact of Marshall McLuhan’s published work in the Web of Science. Malaysian Journal of Library and Information Science, 25(1), 67-81. DOI: (in English)

Hurova, I. V. (2022). Network society as a new global human development project. In Humanistic expertise as a strategy for developing the future culture: Scientific monograph (pp. 43-66). Riga, Latvia: Baltija Publishing. DOI: (in Ukrainian)

Kim, S.-C., Hong, P., Lee, T., Lee, A., & Park, S.-H. (2022). Determining Strategic Priorities for Smart City Development: Case Studies of South Korean and International Smart Cities. Sustainability, 14(16). DOI: (in English)

Kyvelou, S. S., Bobolos, N., & Tsaligopoulos, A. (2021). Exploring the Effects of "Smart City" in the Inner-City Fabric of the Mediterranean Metropolis: Towards a Bio-Cultural Sonic Diversity? Heritage, 4(2), 690-709. DOI: (in English)

Lv, Z., Shang, W.-L., & Guizani, M. (2022). Impact of Digital Twins and Metaverse on Cities: History, Current Situation, and Application Perspectives. Applied Sciences, 12(24). DOI: (in English)

McLuhan, M. (2013). Understanding Media. The Extensions of Man. Gingko Press. Retrieved from (in English)

McLuhan, M., & Powers, B. R. (1989). The Global Village: Transformations in World Life and Media in the 21st Century. Oxford University Press. (in English)

Merylova, I. O., & Sokolova, K. V. (2020). A human in the urban space of the globalized world. Anthropological Measurements of Philosophical Research, (18), 113-120. DOI: (in English)

Naidonova, L. A., & Baryshpolets, O. T. (Eds.). (2006). Mediakultura osobystosti: sotsialno-psykholohichnyi pidkhid. Kyiv: Millennium. (in Ukrainian)

Nooringsih, K., & Susanti, R. (2022). Implementation of Smart City Concept for Sustainable Development in Semarang Old Town Area. IOP Conference Series: Earth and Environmental Science, 1082. DOI: (in English)

Sassen, S. (2005). The Global City: Introducing a Concept. The Brown Journal of World Affairs, 11(2), 27-43. Retrieved from (in English)

Shkurov, E., Yenin, M., Kolomiiets, T., & Laundra, K. (2021). Globalization processes in the modern city. National Technical University of Ukraine Journal. Political Science. Sociology. Law, (3), 19-30. DOI: (in Ukrainian)

Snis, U. L., Olsson, A. K., & Bernhard, I. (2021). Becoming a smart old town – How to manage stakeholder collaboration and cultural heritage. Journal of Cultural Heritage Management and Sustainable Development, 11(4), 627-641. DOI: (in English)

Winkowska, J., Szpilko, D., & Pejić, S. (2019). Smart city concept in the light of the literature review. Engineering Management in Production and Services, 11(2), 70-86. DOI: (in English)

Zernetska, О. (2019). Global communication and value evolution. In O. V. Zernetska (Ed.), Evoliutsiia tsinnostei v epokhu hlobalizatsii: Zbirnyk naukovykh prats (pp. 5-12). Kyiv: Institute of World History of the National Academy of Sciences of Ukraine. (in Ukrainian)




How to Cite

Hurova, I. V., & Shkurov, Y. V. (2023). Man in Digitized Urban Socio-Cultural Space. Anthropological Measurements of Philosophical Research, (24), 75–87.